Privacy Policy

At intothetrend, your privacy matters to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, make a purchase, or interact with us in any other way. By using our Services, you agree to the practices described in this policy. If you do not agree, please do not use our Services.

1. Who We Are

intothetrend is a women’s fashion brand offering dresses, tops, and jeans. In this Privacy Policy, “we,” “us,” and “our” refer to intothetrend. “You” and “your” refer to anyone who visits our website, makes a purchase, or otherwise interacts with us.

For the purposes of applicable data protection laws, intothetrend is the data controller responsible for your personal information.

2. Information We Collect

We collect information that you provide directly to us, information that is collected automatically when you use our Services, and information from third parties.

Information You Provide to Us:

• Contact details such as your name, email address, phone number, and shipping and billing addresses.

• Account information such as your username and password.

• Order information such as the products you purchase, order number, and payment details (though full payment card details are handled by our payment processors and not stored by us).

• Communications with us, including emails, chat messages, reviews, and feedback.

• Any other information you choose to provide.

Information Collected Automatically:

When you visit our website, we may automatically collect certain information, including:

• Device and browsing information such as your IP address, browser type, operating system, pages viewed, and the dates and times of your visits.

• Location information derived from your IP address.

• Cookies and similar technologies that help us recognize you and improve your experience. For more details, please see the section below.

Information from Third Parties:

We may receive information about you from third parties, such as payment processors, shipping carriers, and analytics providers, to help us process orders, prevent fraud, and improve our Services.

3. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill your orders, including shipping, returns, and exchanges.

• To communicate with you about your orders, account, and customer service inquiries.

• To personalize your experience and recommend products that may interest you.

• To send you marketing communications, where you have opted in or where permitted by law. You can opt out at any time.

• To improve our website, products, and services.

• To detect, prevent, and address fraud, security, or technical issues.

• To comply with legal obligations and enforce our Terms of Service.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to collect information about your browsing activities. These help us remember your preferences, understand how you use our site, and deliver relevant advertising. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Services.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers who perform services on our behalf, such as payment processing, order fulfillment, shipping, marketing, analytics, and customer support.

• Business partners, but only with your consent or as described at the time of collection.

• Legal authorities when required by law, or to protect our rights, property, or safety, or the rights, property, or safety of others.

• A successor entity in the event of a merger, acquisition, reorganization, or sale of assets.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include encryption, firewalls, and secure server environments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you.

• The right to request correction of inaccurate or incomplete information.

• The right to request deletion of your personal information.

• The right to object to or restrict certain processing.

• The right to data portability.

• The right to withdraw consent at any time, where processing is based on consent.

• The right to opt out of marketing communications.

To exercise these rights, please contact us at intothetrend@gmail.com. We will respond within the timeframes required by applicable law. You may also have the right to lodge a complaint with your local data protection authority.

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your own, including countries that may not have the same data protection laws as your jurisdiction. We take steps to ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law.

10. Children’s Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date. Your continued use of the Services after any changes constitutes your acceptance of the revised policy. If we make material changes, we may provide additional notice where required by law.

13. Governing Law

This Privacy Policy and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

intothetrend@gmail.com

We will do our best to address your concerns promptly.